Monday, February 24, 2014

500 type combinations

We had to come up with 500 different type combinations for our new logo today. I'm pretty sure I wrecked my printer...


We broke into small groups after and we went through everyone's type. I think I saw about 2000 combinations today- I can now name more typefaces by sight then I think I should admit to. It's hilarious, really, how we'll call out, "Oh, did you use avenir for this?" Or "Oooh, I bet a bold baskerville would look great here." We are possibly freaks.


I had to narrow my choices down to just three. Narrowing down to about 15 was surprisingly easy but narrowing down to three was much more challenging. On to step 3, narrowing down to just one choice...

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